Grand Seiko Studio Shizukuishi

July 20, 2020 marked the opening of Grand Seiko Studio Shizukuishi, a space devoted to producing Grand Seiko mechanical watches and other high-end timepieces. This workshop was effectively added to the Shizuku-ishi Watch Studio, a high-end watch and movement manufacturing site of Morioka Seiko Instruments (located in the town of Shizukuishi in Iwate Prefecture).  SBGH283
The new studio was completed on the milestone sixtieth anniversary of the birth of the Grand Seiko brand. The design is the brainchild of Kengo Kuma, a celebrated Japanese architect also famed for his work on the new Japan National Stadium finished in 2019. 
Surrounded by a thicket of trees, the studio incorporates various areas. There is a workshop devoted to the assembly and fine-tuning of each product by expert watchmakers, and a display space where visitors can discover and appreciate the brand’s history and background. An adjoining lounge provides an invigorating view of a celebrated peak, Mount Iwate. 
In every way, this site is fashioned for visitors to directly bask in the craftsmanship of Grand Seiko-a brand emerging from graceful symbiosis with the natural world. The new studio will be open to the general public on a reservation-only basis.

Morioka Seiko Instruments Inc., located in the town of Shizukuishi in Iwate Prefecture, is the production site for the Grand Seiko series as well as other members of Seiko Watch’s high-end mechanical watch lineup. 
To commemorate the sixtieth anniversary of its famed Grand Seiko brand, Grand Seiko Studio Shizukuishi was opened in July 2020. Kengo Kuma, one of Japan’s most acclaimed architects, was selected to design this new space. To learn more about this landmark undertaking, we spoke with Kuma about how he has articulated the technology and underlying spirit of the Grand Seiko models in the studio’s structure.

“To begin with, I feel that Grand Seiko’s brand philosophy ‘The Nature of Time’ is a phrase that almost everyone can intuitively embrace,” he says. “My goal, however, was to reach beyond the primary nuance of the essence of time to inspire a sense of the mysterious linkage inherent between the aspects of nature and time. I strove to frame a more tangible picture of that awareness through my architecture.
“In this studio, I sought to instill a unique configuration that kindles instinctive appreciation,” Kuma continues. “This first involves the use of wood, arguably the most natural element of all. Second, we underscored the creation of Grand Seiko watches-instruments intricately crafted to mark the passage of time-taking place in this space. The building is meant to embody the vision this enduring brand pursues. As an architect, I found this to be an extremely stimulating and joyous opportunity.”

Inside the new Grand Seiko Studio Shizukuishi space, Grand Seiko products imbued with the “Nature of Time” philosophy of its creators continue to track the movement of time, with ultimate precision, on the wrist of every owner. 

“I sincerely hope that the instant people set eyes on a Grand Seiko they will sense nature’s presence in it,” Kuma adds, “tapping into images of this rich natural setting full of nature, mountains, open skies and other blessings that embrace the studio. I would be elated if each of these timepieces served as a radiant medium that awakens an awareness of the bonds that exist between Mother Nature and human beings.”

Kuma went on to explain that the building does not stand as an isolated entity. Rather, the studio is powerfully linked to the surrounding environment. On that point as well, he stresses how Grand Seiko Studio Shizukuishi sparkles as an unprecedented architectural triumph.
“It is genuinely rare for the spirit and skills of artisans to be preserved in the midst of such a magnificent natural environment, while steadily thriving over the decades. Moreover, with this new structure in place, I am confident that these qualities will be sustained and passed on for many decades to come. For the building as well, I cannot imagine a greater source of contentment.”

The Grand Seiko Studio Shizukuishi opens its doors

A new chapter in the 60-year history of Grand Seiko opens with the inauguration of an entirely new studio dedicated to the production of Grand Seiko’s mechanical watches. It will be home to the craftsmen and women who assemble and adjust each and every Grand Seiko mechanical watch. 

The Replica BEST Grand Seiko Studio Shizukuishi was declared opened on July 20th, 2020 in a ceremony that took place simultaneously at the Wako building in Tokyo and at the studio in Shizukuishi. In Tokyo, Shinji Hattori, the Chairman and CEO of Seiko Watch Corporation, was joined by the studio’s distinguished architect, Kengo Kuma, while, in Shizukuishi, the Governor of Iwate Prefecture, Takuya Tasso, graced the occasion with his presence alongside the studio’s directors. 

As he announced the opening of the studio, Shinji Hattori said, “The studio provides the ideal environment for our craftsmen and women to bring Grand Seiko’s mechanical watches to life and for the next generation of watchmakers to be trained and their skills developed. It embodies Grand Seiko’s philosophy, The Nature of Time, and is clear evidence to the world of our dedication to the art of mechanical watchmaking.”

Explaining his design for the studio, Kengo Kuma said, “Grand Seiko’s view of the importance of nature is reflected in every corner of its design and construction. I greatly enjoyed the challenge of making the clean room, where watches of the highest precision are assembled, from wood. To balance natural materials with the room’s high technology technical requirements was a new and intriguing task.” The studio has a floor area of 2,095 square meters and not only gives the Grand Seiko watchmakers an enhanced working environment but also opens up future production potential.  SBGH283

The studio also incorporates an exhibition space where visitors can immerse themselves in Grand Seiko’s history as well as explore the manufacturing characteristics that make Grand Seiko’s mechanical watches so special. Events will be held at which visitors can try their hand at assembling a mechanical watch themselves in a dedicated space known as the Studio Seminar Room.

A lounge on the second floor looks out at Mt. Iwate, the mountain that inspires many aspects of Grand Seiko’s designs. The lounge contains an exhibition that explains the world of Grand Seiko and will also showcase the brand’s first ‘concept creation’, a watch movement which will reveal the full extent of the ingenuity and skill of every one of Grand Seiko’s specialists, from designers to technicians. Full details of this remarkable ‘concept creation’ will be released at a later date.

In addition, a Grand Seiko watch made exclusively for, and at the studio, will be presented in the lounge and will be available for purchase. It is a limited edition Hi-beat 36000.